Twitter and the world cup

Is it really true people use Twitter during the World Cup ?

• 50% of Tweets about TV in 2013 were sport related
• 492 million Tweets sent in 2013 were about sports events
• 12 of the top 20 tweeted events on Twitter in 2013 were sporting events
• There were 1.7 million Tweets about the World Cup draw globally in two hours

Twitter is making a lot out of this activity, a revenue of $8 million is expected.

A lot? That's just 1% of Twitter’s estimated advertising revenue in 2014...

And it does not include the sale of promoted tweets to real-time advertisers.